[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marinara.sk\/reklama-na-socialnej-sieti-moze-vasmu-podnikaniu-aj-uskodit\/#Article","mainEntityOfPage":"https:\/\/www.marinara.sk\/reklama-na-socialnej-sieti-moze-vasmu-podnikaniu-aj-uskodit\/","headline":"Reklama na soci\u00e1lnej sieti m\u00f4\u017ee v\u00e1\u0161mu podnikaniu aj u\u0161kodi\u0165","name":"Reklama na soci\u00e1lnej sieti m\u00f4\u017ee v\u00e1\u0161mu podnikaniu aj u\u0161kodi\u0165","description":"Soci\u00e1lne siete sa stali jedn\u00fdm z najzn\u00e1mej\u0161\u00edch n\u00e1strojov s\u00fa\u010dasn\u00e9ho online marketingu. U\u017e len samotn\u00fd fakt, \u017ee ide o soci\u00e1lnu sie\u0165 pln\u00fa \u013eud\u00ed, resp. u\u017e\u00edvate\u013eov zna\u010d\u00ed, \u017ee je to priestor pln\u00fd potenci\u00e1lnych ako aj va\u0161ich st\u00e1lych z\u00e1kazn\u00edkov. A pokia\u013e sa im chcete venova\u0165, mus\u00edte by\u0165 akt\u00edvni aj v tomto priestore. Na druhej strane v\u0161ak aj tu...","datePublished":"2020-06-15","dateModified":"2023-10-01","author":{"@type":"Person","@id":"https:\/\/www.marinara.sk\/author\/#Person","name":"","url":"https:\/\/www.marinara.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marinara.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marinara.sk\/wp-content\/uploads\/depresia,%20internet.jpg","url":"https:\/\/www.marinara.sk\/wp-content\/uploads\/depresia,%20internet.jpg","height":0,"width":0},"url":"https:\/\/www.marinara.sk\/reklama-na-socialnej-sieti-moze-vasmu-podnikaniu-aj-uskodit\/","about":["Slu\u017eby"],"wordCount":433,"articleBody":"        Soci\u00e1lne siete sa stali jedn\u00fdm z najzn\u00e1mej\u0161\u00edch n\u00e1strojov s\u00fa\u010dasn\u00e9ho online marketingu. U\u017e len samotn\u00fd fakt, \u017ee ide o soci\u00e1lnu sie\u0165 pln\u00fa \u013eud\u00ed, resp. u\u017e\u00edvate\u013eov zna\u010d\u00ed, \u017ee je to priestor pln\u00fd potenci\u00e1lnych ako aj va\u0161ich st\u00e1lych z\u00e1kazn\u00edkov. A pokia\u013e sa im chcete venova\u0165, mus\u00edte by\u0165 akt\u00edvni aj v tomto priestore.Na druhej strane v\u0161ak aj tu nevhodnou reklamou m\u00f4\u017eete narobi\u0165 \u0161kodu v podobe mierne znechuten\u00fdch z\u00e1kazn\u00edkov, \u010do v\u00e1s a va\u0161e z\u00e1ujmy za\u010dn\u00fa op\u00fa\u0161\u0165a\u0165. Ako je to mo\u017en\u00e9?Sta\u010d\u00ed sa pozrie\u0165 na \u0161tatistiky, ktor\u00e9 vravia, \u017ee u\u017e\u00edvate\u013eov soci\u00e1lnych siet\u00ed najviac znechucuj\u00fa konkr\u00e9tne veci: Na prvom mieste s\u00fa to pr\u00edli\u0161 \u010dast\u00e9 a nevhodne nahromaden\u00e9 reklamn\u00e9 pr\u00edspevky.Pokia\u013e sa chceme na dan\u00fa problematiku pozrie\u0165 bli\u017e\u0161ie, \u013eu\u010fom takisto vad\u00ed nedostatok s\u00fakromia na ich u\u017e\u00edvate\u013eskom \u00fa\u010dte, kame\u0148om \u00farazu s\u00fa tie\u017e nevhodne sformulovan\u00e9 a slangov\u00e9 \u201epubert\u00e1lne\u201c reklamn\u00e9 ozn\u00e1menia, ktor\u00e9 napr. nevyhovuj\u00fa dospelej klientele.V rebr\u00ed\u010dku ne\u017eelan\u00fdch faktorov sa nakoniec nach\u00e1dza aj fakt, \u017ee niektor\u00e9 e-shopy (alebo firemn\u00e9 \u00fa\u010dty) odpisuj\u00fa na spr\u00e1vy po dlhej dobe alebo na dotazy z\u00e1kazn\u00edkov dokonca v\u00f4bec nereaguj\u00fa (!)Toto s\u00fa v skratke veci, ktor\u00fdm by ste sa mali vyhn\u00fa\u0165, pokia\u013e si chcete na soci\u00e1lnej sieti udr\u017ea\u0165 a vlastne takisto z\u00edska\u0165 pomerne po\u010detn\u00fa klientelu sledovate\u013eov. M\u00f4\u017eeme z toho rovnako us\u00fadi\u0165, \u017ee pr\u00edli\u0161 ve\u013ea rekl\u00e1m natla\u010den\u00fdch v jednom priestore sk\u00f4r \u0161kod\u00ed a na sledovate\u013eov rozhodne p\u00f4sobia sk\u00f4r negat\u00edvne a odpudivo. Samozrejme s\u00fa potrebn\u00e9, ale v regulovate\u013ene pr\u00edjemnej miere a tak, aby si \u013eudia zapam\u00e4tali to podstatn\u00e9 a reklamn\u00e9 ozn\u00e1menia sa naopak nestr\u00e1cali v ka\u0161i ve\u013ek\u00e9ho mno\u017estva pr\u00edspevkov. A op\u00e4\u0165 plat\u00ed, \u017ee s reklamou prest\u00e1va\u0165 rozhodne nemus\u00edme, no okrem soci\u00e1lnych siet\u00ed sa mus\u00edme orientova\u0165 aj na in\u00fd priestor, a to ide\u00e1lne vyrie\u0161i optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de. Inak zn\u00e1ma ako SEO je vlastne proces, v\u010faka ktor\u00e9mu sa s\u00edce organicky, ale zato efekt\u00edvne zvidite\u013en\u00edte prostredn\u00edctvom vyh\u013ead\u00e1va\u010da, ak\u00fdm je napr. zn\u00e1my Google. A to t\u00fdm, \u017ee v jeho v\u00fdsledkoch bude v\u00e1\u0161 web dr\u017ea\u0165 predn\u00fa a dobre vidite\u013en\u00fa poz\u00edciu v h\u013eadan\u00ed pre relevantn\u00fdch z\u00e1ujemcov, \u010do h\u013eadaj\u00fa v\u00fdrazy na konkr\u00e9tne t\u00e9my.                                                                                                                                                                                                                                                                                                                                                                                           4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama na soci\u00e1lnej sieti m\u00f4\u017ee v\u00e1\u0161mu podnikaniu aj u\u0161kodi\u0165","item":"https:\/\/www.marinara.sk\/reklama-na-socialnej-sieti-moze-vasmu-podnikaniu-aj-uskodit\/#breadcrumbitem"}]}]